Privacy policy

Myeloma Australia Privacy Policy - Merchandise Shop Last updated: 17 April 2026

1. Who We Are

Myeloma Australia is a not-for-profit organisation dedicated to supporting people affected by myeloma in Australia. Our merchandise shop raises funds to support our programs and services.

For privacy-related enquiries, please contact us at: Myeloma Australia Email: support@myeloma.org.au Website: myeloma.org.au

2. Information We Collect

2.1 Information You Provide

When you place an order, we collect the following personal information:

  • Full name
  • Email address
  • Billing and shipping address
  • Phone number
  • Payment information (processed securely by Shopify Payments or third-party payment providers - we do not store your full card details)

2.2 Information Collected Automatically

When you visit the Shop, we automatically collect certain information about your device and browsing behaviour, including:

  • IP address and approximate location
  • Browser type and version
  • Pages visited, time spent, and links clicked
  • Referring website or source
  • Device type and operating system

This information is collected using cookies, pixels, and similar tracking technologies (see Section 5 below).

2.3 Information from Third Parties

We may receive information about you from third-party services such as payment processors, analytics providers, and advertising platforms where you have separately agreed to their terms.

3. How We Use Your Information

We use your personal information to:

  • Process and fulfil your orders, including sending order confirmations and shipping notifications
  • Respond to your enquiries and provide customer support
  • Send transactional emails related to your purchase
  • Improve and optimise our Shop and user experience using analytics tools including Google Analytics
  • Comply with legal obligations, including tax and financial reporting
  • Detect and prevent fraud or security issues
  • With your consent, send you marketing communications about Myeloma Australia products, campaigns, and events
  • Measure the effectiveness of our advertising (see Section 5 on Meta Pixel)

4. Sharing Your Information

We do not sell your personal information. We may share your information with trusted third parties in the following circumstances:

4.1 Service Providers

We share information with third-party service providers who help us operate the Shop, including:

  • Shopify Inc. - our e-commerce platform provider (see Shopify's Privacy Policy at shopify.com/legal/privacy)
  • Payment processors (e.g. Shopify Payments, PayPal) for secure transaction processing
  • Shipping and logistics partners to fulfil your orders
  • Email service providers for transactional and marketing communications
  • Google LLC - for analytics and performance measurement via Google Analytics

4.2 Advertising and Analytics Partners

We share data with advertising and analytics platforms to measure campaign performance and improve our marketing. This includes Meta Platforms, Inc. (see Section 5 below) and Google LLC (see Section 6 below).

4.3 Legal Requirements

We may disclose your information where required by law, regulation, or legal process, or to protect the rights, property, or safety of Myeloma Australia, our customers, or others.

5. Meta Pixel and Advertising

5.1 What Is the Meta Pixel?

Our Shop uses the Meta Pixel, a piece of code provided by Meta Platforms, Inc. (the company that operates Facebook and Instagram). The Meta Pixel allows us to measure the effectiveness of our advertising by tracking actions visitors take on our Shop after clicking on one of our ads.

5.2 What the Meta Pixel Collects

When you visit our Shop, the Meta Pixel may collect and share the following with Meta:

  • Pages you viewed and actions you took (e.g. adding an item to cart, completing a purchase)
  • Your IP address
  • Browser information and cookies
  • If applicable, hashed personal information such as your email address or phone number (used for advanced matching to improve ad attribution)

This data is used to:

  • Measure and report on the performance of our Facebook and Instagram ads
  • Build and refine audiences for future advertising campaigns
  • Show you relevant ads from Myeloma Australia on Facebook, Instagram, and Meta's partner platforms

5.3 Meta Advanced Matching

We use Meta's Advanced Matching feature, which sends hashed (encrypted) personal data such as your email address to Meta to improve the matching of website activity to Facebook accounts. This data is hashed before transmission and cannot be reversed by Meta to identify you in plain text. However, if Meta holds a corresponding hashed record, it may be matched to your Facebook profile.

5.4 Your Choices Regarding Meta Pixel

You can limit the use of your data by Meta by:

  • Adjusting your Facebook Ad Preferences at facebook.com/ads/preferences
  • Using the Off-Facebook Activity tool at facebook.com/off_facebook_activity to disconnect your activity from your Facebook account
  • Opting out of interest-based advertising through youronlinechoices.com.au (Australia) or optout.aboutads.info
  • Disabling cookies in your browser settings (note: this may affect the functionality of the Shop)

For more information about how Meta uses your data, please review Meta's Privacy Policy at facebook.com/privacy/policy.

6. Google Analytics

6.1 What Is Google Analytics?

Our Shop uses Google Analytics, a web analytics service provided by Google LLC. Google Analytics helps us understand how visitors interact with the Shop so we can improve performance and user experience.

6.2 What Google Analytics Collects

Google Analytics may collect:

  • Pages visited and time spent on each page
  • How you arrived at the Shop (e.g. search engine, direct link, social media)
  • Your approximate location based on IP address
  • Device and browser information
  • Interactions such as clicks and scrolling behaviour

This data is aggregated and used for reporting purposes only. Google Analytics does not collect your name, email address, or payment information.

6.3 Your Choices Regarding Google Analytics

You can opt out of Google Analytics tracking by:

  • Installing the Google Analytics Opt-Out Browser Add-on at tools.google.com/dlpage/gaoptout
  • Adjusting your browser's cookie settings to block analytics cookies
  • Using a browser with built-in tracking protection

For more information, review Google's Privacy Policy at policies.google.com/privacy.

7. Cookies and Tracking Technologies

Our Shop uses cookies and similar technologies to enhance your browsing experience, analyse site traffic, and support our advertising activities.

7.1 Types of Cookies We Use

  • Essential cookies - required for the Shop to function, including cart and checkout processes
  • Analytics cookies - used to understand how visitors interact with the Shop (e.g. Google Analytics)
  • Marketing cookies - used to deliver relevant advertising and track campaign performance (e.g. Meta Pixel)
  • Preference cookies - used to remember your settings and preferences

7.2 Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Shop. For more information about cookies, visit allaboutcookies.org.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to satisfy legal, accounting, or reporting obligations. Order records are typically retained for seven years in accordance with Australian taxation requirements.

When your information is no longer required, we will securely delete or anonymise it.

9. Your Rights

Under the Privacy Act 1988 (Cth) and the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or outdated information
  • Request deletion of your personal information (subject to legal obligations)
  • Opt out of direct marketing communications at any time
  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au

To exercise any of these rights, please contact us at support@myeloma.org.au. We will respond to your request within 30 days.

10. Data Security

We take reasonable steps to protect your personal information from misuse, loss, unauthorised access, modification, or disclosure. The Shop is hosted on Shopify, which uses industry-standard SSL encryption for all data transmissions.

While we take appropriate precautions, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security of your data.

11. Third-Party Links

Our Shop may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children's Privacy

Our Shop is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take steps to remove it.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The updated policy will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

Continued use of the Shop after any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our handling of your personal information, please contact us:

Myeloma Australia Email: support@myeloma.org.au Website: www.myelomaaustralia.com.au